On-line social media has absolutely revolutionized not just the way we interact with each other, but more importantly the way that customers deal with business.
With more than 700 million users world-wide, Facebook alone is a gigantic marketing body, not to mention other social media powerhouses like Twitter, Youtube, Google Plus and Linkedin. While we are subject to much media hype and hysteria, social media sites have -in the most basic sense- altered the way that all kinds of company with a public presence operates, and are now as essential to businesses as an email address and a website.
But with all of the obvious differences social media has brought to marketing, it is necessary to hold a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a multitude of dishonest or clueless fly-by-night firms and ?social media experts? which focus on na?ve businesses by over-hyping the possibilities and being unable to deliver.
Millions of dollars and an immeasurable amount of time is wasted on useless social media ventures every year. But social media is not magic. Without good marketing and business fundamentals behind you, a social media presence will fail and simply be a waste of time and money.
Despite hyping the impression of ?free? advertising with its lack of start-up and/or hosting fees, social media needs a constant presence, site maintenance and fresh content for successful results, which means valuable time that many companies simply can?t spare. That?s why Social Media Brisbane offers to do all the work for you, while allowing room for oversight and approval by their clients.
Examples of where companies commonly go wrong with social media include:
? Bad Content
Dull or plagiarised articles, out-dated suggestions, and painful attempts to be groovy are common when it comes to content published online. Be honest with yourself, people on the internet are perceptive, and can recognise smarm and arrogance from miles.
? Impatience
Developing a healthy online social network takes time and resolve. A successful network can?t just sprout up in a jiffy, it takes time and content in order to grow. A business may start up a social media profile, watch their results for a short period of time and then give up with annoyance when they don?t get the unrealistic results they expected.
This also ties into:
? Consistency
Spacing content out on a regular schedule across several platforms is a lot better than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, if there isn?t a consistent reminder of your brand?s presence you will very quickly be forgotten. Just a weekly update will see results regarding continuing and increasing relationships with customers.
We here at Social Media Brisbane are experienced and know exactly how social media operates, and treat it as a cohesive part of your marketing strategy rather than the only important tactic.
Most importantly, we also integrate revolutionary Search Engine Optimisation methods into our work, something that no other social media group offers.
Choosing consultants who concentrate on gimmicks instead of content and who throw around buzzwords such as ?viral? or ?Web 2.0? instead of showing strategy and goals can simply end up as an exercise in frustration.
If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.
Source: http://wordpresstrainingbrisbane.com/social-media-for-brisbane-businesses-explained/
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