Why You Should Use LinkedIn For Your Business | National ...

Note: Tomorrow at 1pm EST we?re hosting a free webinar on How to Use LinkedIn to Grow Your Business.
LinkedIn is a great tool to promote your business online and connect with other professionals. With over 160 million professionals using it every day, LinkedIn offers a great opportunity to reach people who are already interested in your business.

LinkedIn is especially powerful for business-to-business companies, which drive 277% more leads from LinkedIn than any other social network. At National Positions, we drive 3 times more traffic from LinkedIn than Facebook. We?ve studied the results, and we?re pretty confident that the big difference is that LinkedIn is the more appropriate platform for our target audience. In other words, people are interested in learning about Internet marketing when they?re using LinkedIn, but they might not be in ?work mode? when they?re using Facebook or Twitter.

Why Use LinkedIn for Business?

There are many reasons why building an active and engaging presence on LinkedIn will create many new business opportunities for you.

LinkedIn is great for local SEO. Local search results are greatly enhanced by your brand?s local citations around the web. Ideally, you want your brand?s NAP (name, address, phone number) listed on the top business directories. And there?s no better business listing than the one on LinkedIn.

LinkedIn is great for reputation management. You want to ensure that your customers find information you want them to see. Imagine how much more conversions you will get if your prospective customers Google your business and find positive content on LinkedIn ranking high in the search results.

LinkedIn is great for networking. It?s only natural to rely on the people close to you when you make an important decision. After all, it?s our personal relationships that matter most ? who we know and trust. And the Internet has made this more important than ever before?we?re looking for transparency and honesty from people and from companies.

LinkedIn is great for led generation. People use LinkedIn to find important information from industry experts, and to make meaningful connections. But why? So they can do business with these experts. That?s the whole reason for using LinkedIn! So the better you?re able to build your network and position yourself as an industry leader, the more leads you will drive to your business.

Key Factors For Success

Creating a successful profile on LinkedIn is not a mystery. But there are essential elements you need to build your profile.

You need to create and optimize your company page. Like Facebook, LinkedIn lets you create personal profiles and company pages. It?s always best to create a separate company page with pertinent news and industry information. By building the brand, you are achieving two things: one, you are making the brand seem much bigger and more credible; and two, you are providing information rather than doing shameless self-promotion.

You need to generate great content. The foundation of every strong social presence is content. You need to find something to say, and make sure you engage your community. So identify your top goals, what you want to say, and create a voice. Once you?ve done that, start posting daily.

Master the industry groups. The groups are a great way to connect with new professionals and drive additional traffic to your website. Join the most popular groups that are related to your industry and, most importantly, your target audience.

Don?t shy away from using LinkedIn Answers. LinkedIn?s Q & A section is a great tool for community management. It may seem time consuming, but if you go out of your way to contribute a few thoughtful questions and answer every week, you will slowly build your network and see your online footprint expand.

Track your progress. Find out what?s working by using Google Analytics (or another analytics tool) to track the traffic coming from LinkedIn to your website. Track the amount of new visitors, the average time on site, the bounce rate and the conversion rate. This will show you if your efforts are delivering positive ROI.

Learn More At Our Webinar Tomorrow

Tomorrow at 1pm EST we?re hosting a free webinar on How to Use LinkedIn to Grow Your Business. Please join us. We?ll show you more ways to use LinkedIn for business.

Source: http://www.nationalpositions.com/blog/why-you-should-use-linkedin-for-your-business/

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